SPEAKER PROFILE
Margaret Richards
Margaret Richards
Head Women's Basketball Coach
Jackson State University
"Establishing culture within a program/transfer portal"
In today’s evolving landscape of collegiate athletics, building and maintaining a strong team culture is more critical than ever—especially with the increasing impact of the transfer portal. This seminar explores the foundational role of culture and core values in sustaining long-term success within a sports program. Coaches and athletic leaders will gain insight into how clearly defined principles not only guide team behavior and performance but also shape recruiting strategies, particularly when integrating transfer athletes. Learn how to assess cultural fit, communicate expectations effectively, and preserve team identity amid roster turnover. Through real-world examples and actionable strategies, we will examine how successful programs use their values as a compass when navigating the complexities of modern recruiting. Whether rebuilding or reinforcing your culture, this session will equip you with the tools to foster buy-in, create accountability, and attract athletes who elevate—not just fill—your locker room.
BIOGRAPHY
Margaret Richards is a veteran leader in collegiate athletics with over 18 years of coaching experience across all levels of competition. Currently serving as the Head Women’s Basketball Coach at Jackson State University, Richards brings a wealth of knowledge, passion, and proven leadership to the court and beyond.
Richards has spent nine years as a Division I head coach and two years at the Division II level, making her one of the most experienced and respected coaches in women’s basketball today. Her journey in coaching has taken her through a number of competitive programs, where she has developed a reputation for building strong, disciplined teams and cultivating both athletic and academic excellence.
A former standout player at the University of Nebraska, where she earned Big 12 All-Conference honors, Richards made a seamless transition into coaching. She has served in key coaching roles at institutions such as Kentucky State, North Texas, and Western Kentucky, before assuming her current leadership role at Jackson State.
Under her direction, the Jackson State program has experienced a powerful resurgence, including multiple conference championships and post season appearances. She is known for her dynamic coaching style, strong emphasis on player development, and her unwavering commitment to empowering young women through sports.
Beyond her impressive record, Coach Richards is also a mentor and advocate for youth leadership, education, and community empowerment. She continues to use her platform to inspire, guide, and shape the next generation of athletes and leaders.
Company NAme
Jackson State University
TITLE
Head Women's Basketball Coach
PhoNE NUMBER
601-979-2818
EMAIL ADDRESS
margaret.m.richards@jsums.edu
website
margaret.m.richards@jsums.edu