This session, The Playbook, is a comprehensive and engaging workshop designed to equip coaches with the tools to better guide their athletes and their families through the NIL journey.

Led by Michael Heileman, a dynamic speaker with deep experience at the intersection of sports, finance, and branding, this session breaks down NIL into practical, coachable steps. Attendees will explore how performance, lifestyle, and legacy form the foundation of sustainable NIL success. From defining a personal brand to understanding the real-world implications of contracts, taxes, and revenue sharing, this session translates complex NIL topics into actionable knowledge.

Coaches will walk away with insight on how to protect their athletes from common mistakes—like signing uninformed contracts, associating with the wrong brands, or mismanaging new income. The session also provides a step-by-step plan for athletes to grow their brand authentically, connect with the right opportunities, and prepare financially for the long term.

More than just a guide to NIL rules, The Playbook is a roadmap for building leaders—on and off the field. Whether you coach at a small high school or a top-tier program, this session will give you the knowledge and language to help your athletes maximize their potential and navigate NIL with purpose and integrity.