In today’s evolving landscape of collegiate athletics, building and maintaining a strong team culture is more critical than ever—especially with the increasing impact of the transfer portal. This seminar explores the foundational role of culture and core values in sustaining long-term success within a sports program. Coaches and athletic leaders will gain insight into how clearly defined principles not only guide team behavior and performance but also shape recruiting strategies, particularly when integrating transfer athletes. Learn how to assess cultural fit, communicate expectations effectively, and preserve team identity amid roster turnover. Through real-world examples and actionable strategies, we will examine how successful programs use their values as a compass when navigating the complexities of modern recruiting. Whether rebuilding or reinforcing your culture, this session will equip you with the tools to foster buy-in, create accountability, and attract athletes who elevate—not just fill—your locker room.